About Us

We enable our clients to drive positive change in their communities through civic research, creative placemaking and social impact initiatives. Through strategic, tailored projects, we bridge our clients’ goals with a data-driven approach for measurable impact while strengthening their relationship to their city.

From quick tactical interventions to deep policy research, we employ a broad toolkit to develop implementable solutions, foster broader civic engagement, and drive meaningful action within communities. Whether its paint on the ground or code in the cloud, complex urban issues merit a mix of mediums and disciplines – our approach reflects the diversity of the cities we work in and needs we can address.

The urbanists that form Urban Impact Lab take those three words very seriously. We believe the success of cities is driven by constant experimentation designed to create positive impact. With over 20 years of combined experience and backgrounds in urban planning, data research and information technology – we digest large-scale urban challenges into projects that build a better urban future for all.


Our Team

Marta Viciedo , Founding Partner and Executive Director of Strategy

Marta Viciedo, Founding Partner and Executive Director of Strategy

Irvans Augustin ,   Founding Partner and Executive Director of Operations

Irvans Augustin, Founding Partner and Executive Director of Operations

Susana Siman , Managing Director

Susana Siman, Managing Director

Isabella Bru , Research and Design Associate

Isabella Bru, Research and Design Associate

Amanda Schludt , Administration and Support

Amanda Schludt, Administration and Support


Clients, Funders, & Sponsors